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Welcome to SimulAi

Welcome to the new-look SimulAI.

There is now a new visual identity for DSE consulting, a new logo, new colour scheme, new website and new email templates.

Why have we changed?

We haven’t changed, our core mission is still the same. Our vision is still the same as on day one, 15 years ago bringing simulation to a wider audience, bringing training to improve user experience, and helping people reach their simulation goals. However, over these 15 years, we have grown as a company. Our product set expanded with new simulation software and optimisation methods and an enhanced ability to produce proof of concept models. Our clients have grown as well. Many of them have been with us for years, they are more confident in simulation and AnyLogic has become part of their day-to-day work as they reach simulation milestones and adapt their goals.

Our future roadmap will bring even more transparency, training and software updates for clients to help them manage their simulations. Our simulation software specialists and simulation software technical specialists add real value to our customer’s simulations with their expertise. So as our product roadmap has evolved to meet our client’s needs, our brand has evolved as well, it was this evolution that we wanted to reflect in a new visual design across the SimulAi experience.

The thinking behind our new design

SimulAi has always believed that having a clear view of their simulation goals can help our clients achieve their simulation ambitions. As our client’s simulation journeys continue we wanted to increasingly focus on the stories that our training and technology are powering. Our early message across much of our communications explored the early stages of using AnyLogic and our brand imagery reflected that spirit. In our design update, we are using new graphical elements to both assist in navigation around the SimulAi website, as well as highlight the many different simulation options we now offer.

We are still a young company at heart and we like to challenge our thinking and our innovative ideas are backed by experience. The experience accumulated over 15 years, and now helping over 650 companies across the UK and Italy to reach their simulation goals. We believe our new branding reflects this.